Job Description

Advertising Director at Quad summary:

The Advertising Director manages and coordinates all client projects and services, ensuring effective marketing planning, execution, and reporting. They lead and motivate their team, maintain client relationships, and oversee multiple projects to deliver high-quality marketing solutions. The role requires strategic thinking, client management experience, and knowledge of media strategies, retail operations, and production processes.

As a global marketing experience company, Quad’s goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We’ve built a rich legacy by believing in our people, allowing them to act like owners and to take charge of their own success. Whether an operator, sales rep, a graphic artist or a clinician, we’re all driven to perform at our best— for ourselves and our clients. At our core, we’re a company that believes we can always create a better way.

The primary responsibilities of the Advertising Director are the management and coordination of all Client projects and services and direct Client contact. This includes marketing planning, execution, and reporting.

KEY RESPONSIBILITIES

• Ensure that all staff is adequately trained and that maximum flexibility of staffing is maintained.
• To encourage and motivate performance, generate and sustain the enthusiasm and commitment of staff and develop a positive environment.
• To ensure that staff have regular team briefings.
• To undertake annual performance reviews of team members
• Organize and authorize annual leave and overtime for staff within set parameters
• To contribute to initiatives to improve the efficiency and productivity.
• Thorough understanding of retailing structure and operation
• Knowledge of online and offline media strategies and program execution
• Manage client’s circular production process and facilitate planning meeting
• Participate in weekly meetings with executives
• Participate in weekly ad meetings and monthly promotional planning meetings
• Develop project timelines and task lists
• Manage project timelines
• Coordinate and manage multiple projects simultaneously
• Knowledge of POS and retail store signage
• Knowledge of commercial printing and pre-press processes
• Evaluate and monitor the quality and performance of all assigned Client services provided to the Client(s) by Quad
• Maintain contact and developing a relationship with Client’s management
• Adhere to established processes and procedures to insure timely and accurate delivery of Client’s services
• Be aware of and promote new potential Quad services with the Client
• Keep Quad Management informed regularly of Client’s status
• Communicate regularly with all Quad Service Departments to insure delivery of timely, high quality services to the Client

JOB REQUIREMENTS

Experience: Minimum 6 years of experience in account management; at least 2 years of management experience required.

Knowledge, Skills & Abilities:

• Ability to relate to and form relationships with Client’s management.
• Ability to understand and manage the execution of tasks to achieve Client’s marketing goals.
• Ability to think strategically and tactically to meet Client’s needs, to improve current services or to deliver new services.
• Ability to deliver first class service to the Client.
• Ability to achieve a spirit of teamwork and cooperation within the Account Management team.
• Ability to analyze and judge prospective projects, jobs and services for presentation to the Client.
• Ability to handle many issues, items and functions at one time and deal rapidly with multiple items in prioritized sequence.
• Ability to set and prioritize goals and achieve them as scheduled.
• Demonstrate flexibility to adjust to rapidly changing requirements and schedules.
• Demonstrate an analytical approach to problem solving.
• Demonstrate the ability to act on own initiative.
• Ability and willingness to take direction from superiors.
• Ability and willingness to seek suggestions from peers and employees.
• Ability and willingness to show leadership by consistent example.
• Ability and willingness to build and maintain positive relationships quickly.
• Ability to work with management to achieve Company goals including customer satisfaction and Company profitability.
• Demonstrate willingness to work together with peers and other Quad departments to improve quality and performance.
• Demonstrate willingness to work together with peers and other Quad departments to improve quality and performance.
• Experience with MS Word, MS Excel, MS PowerPoint and Outlook.
• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) preferred.
• Basic understanding of remote conductivity to communicate with Quad headquarters.

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We offer excellent benefits to eligible employees, including 401(k), holidays, vacations and more.
Quad is proud to be an equal opportunity employer. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Quad does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Quad also prohibits harassment of applicants and employees based on any of these protected categories.
Drug-Free Workplace

Keywords:

advertising management, client relationship, marketing strategy, project coordination, team leadership, retail marketing, media planning, promotional campaigns, commercial printing, digital and print advertising

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