Job Description

Title: PAID MEDIA ASSOCIATE

Location: New York, NY (Hybrid) - Tuesday, Wednesday & Thursday in office

Monday & Friday Work From Home

Duration: 5-month contract

Our client is seeking an experienced Paid Media Associate who is passionate about quality journalism. The role will support the Martech and Paid Media teams across multiple campaigns from strategic planning, execution, trafficking, optimization and analysis of digital marketing campaigns globally. The ideal candidate will have experience in building and trafficking both brand-focused and conversion-driving campaigns on Meta, Google, Twitter, LinkedIn, Pinterest, and DSP platforms via Google Campaign Manager 360. This role will be focused on driving new subscribers for and engaging current members of the company's brands.

You Will:

• Assist with implementing and managing digital media campaigns, including project timelines, creative asset management, cross-platform taxonomy, and creation of ad serving tags.
• Collaborate with internal teams and external partners to facilitate the flow of creative assets, copy, and other campaign components.
• Conduct thorough quality checks on marketing materials to ensure accuracy, consistency, and alignment with brand guidelines.
• Work cross-functionally to ensure tracking standards, taxonomy, and conventions are upheld across teams.
• Troubleshoot and resolve any issues that arise during the campaign execution process.
• Handle daily campaign maintenance, including internal questions regarding tracking and
• status of various campaigns.
• Assist with tag management across media platforms, focusing on Google conversion tags and QA of media tags across campaigns.
• Demonstrate diligence, attention to detail, and adherence to campaign goals.

MUST HAVES:

1. Experience with digital marketing ad operations and ad trafficking/tracking link building within C ampaign Manager 360 or similar ad serving platform
2. Experience with digital marketing launch process across Google Ads, Meta Ads and Programmatic Vendors (DV360 preferred). Optional experience within LinkedIn Ads, Snap Ads, Bing Ads
3. Budget tracking and budget reconciliation for digital marketing & paid media such as managing budget pacing and month-end invoicing/reconciliation process with finance.

Requirements:

• 2+ years' experience in Martech/trafficking/digital media.
• Experience with Google Campaign Manager 360.
• Familiarity with onboarding new media & marketing technology platforms, including media site tag implementation, click tracking integration, etc.
• Hands-on experience with building, trafficking, and managing digital media campaigns.
• Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships to achieve success.
• Excellent time management skills and the ability to work effectively in a fast-paced environment.
• A fundamental understanding of media channels and proficiency in their corresponding ad managers.
• High attention to detail and adherence to budgets are a must.
• Strong understanding of key paid media KPIs, analysis and reporting

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