Job Description

Job Title : Sales Manager

Location : Urbandale, IA

Pay : Commensurate with experience

Reports To : CFO/Integrator

About the Role

DICA USA is seeking a strategic, analytical Sales Manager to join our in-person leadership team in Urbandale, IA. This is a high-impact role responsible for leading our sales function, driving growth, and ensuring alignment with broader company objectives.

Key Responsibilities

Sales Strategy & Resource Allocation

• Develop and execute a clear sales strategy aligned with company growth targets and margin goals.
• Manage sales budgets, tools, and team resources to maximize performance and ROI.
• Provide structure and clarity around priorities, pipeline management, and team focus.

Leadership & Team Development

• Lead, manage, and hold accountable the team.
• Provide clear direction, supportive coaching, and timely feedback to drive both performance and engagement.
• Maintain composure and clarity during change, challenge, or ambiguity—leading by example.

KPI Management & Performance Oversight

• Define, track, and report on key performance indicators (KPIs) for individual and team performance.
• Lead regular performance reviews to identify improvement opportunities and adjust strategies.
• Drive a culture of accountability and transparency using data and outcomes.

Pricing & Margin Management

• Oversee pricing strategies to maintain competitiveness while protecting margins.
• Partner with Finance and Product teams to evaluate and adjust pricing in response to market trends, cost changes, or strategic shifts.
• Identify margin improvement opportunities across customer segments, products, and channels.

Conference & Trade Show Strategy

• Select and staff trade shows and industry events that support revenue and branding goals.
• Align the team’s pre-show planning, on-site execution, and post-show follow-up to maximize ROI.
• Represent the company professionally in customer-facing and partner engagements.

Sales & Marketing Liaison

• Serve as the primary link between Sales and Marketing, ensuring alignment on priorities, messaging, and execution.
• Participate in regular cross-functional meetings to ensure a unified voice and eliminate miscommunication between teams.
• Provide input on content, campaigns, and collateral based on field feedback and market dynamics.

Qualifications

Minimum Requirements

• 5+ years of sales leadership, business development, or sales operations experience.
• Proven track record of managing people, processes, and performance in a structured environment.
• Strong analytical skills and proficiency with tools like Excel, CRMs (Salesforce preferred), and KPI dashboards.
• Exceptional communication and leadership presence—steady, composed, and data-driven.

Preferred Experience

• Experience in small to mid-sized manufacturing, distribution, or industrial product companies.
• Familiarity with EOS/Traction, Salesforce Lightning, and structured reporting environments.
• Background in pricing strategy, sales enablement, and sales ops is a plus.

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