Job Description

About Kitsby

Kitsby is a culinary experiences company bringing people together through hands-on baking, cooking, and creative workshops. From team-building events to pop-ups and cultural festivals, we are rooted in storytelling, food, and community.

What Youll Do

• Own the social strategy for Instagram, TikTok, and emerging platforms that fit our audience
• Build and maintain a 30, 60, and 90 day content calendar with clear pillars and themes
• Produce content end to end: concepting, scripting, shooting, editing, posting, and community management
• Capture on-site content at classes, brand activations, and night markets, including evenings and some weekends
• Plan and run Lives, UGC programs, and influencer collaborations, including outreach, gifting, and tracking
• Write captions that convert and match our voice. Manage comments and DMs with SLA targets
• Report weekly on results. Track views, reach, saves, CTR, conversions, and CAC where applicable
• Coordinate with our events, operations, and sales teams so launches and promos have strong social support
• Maintain an asset library, brand guidelines, and a simple approvals process
• Support TikTok Shop and social commerce: product pages, shoppable posts, and Live selling support

What You Bring

• Two to four years managing social for a consumer brand or agency
• A portfolio with short-form video that shows clear ideas, strong hooks, and retention
• Fluency in Reels and TikTok features. Confident with CapCut or Adobe Premiere. Comfortable with Lightroom or Canva
• Excellent copywriting and on-camera presence. You can host Lives and coach talent
• Strong organization and follow through. You hit calendars and publish on time
• Nice to have: experience in food or hospitality, basic paid social knowledge, understanding of Asian food culture

What Success Looks Like In The First 90 Days

• Deliver a social audit and a simple strategy with three to five content pillars
• Ship a 30 day calendar and publish daily or near daily across core channels
• Launch a lightweight influencer seeding program with ten creators and clear tracking
• Cover at least three live events with real-time posting and next-day recaps
• Improve baseline engagement and reach by double digits, reported weekly

Working Hours

• MUST be flexible to work for nights and weekends during events
• On-site content capture is required.

Salary

• $20-25/hour with room to grow as we work together.

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