Job Description

Job Description

About Us:

Best Roofing has been South Florida’s trusted commercial roofing partner since 1978. Built on a foundation of quality, safety, and integrity, we deliver industry-leading roofing, repair, and maintenance solutions to a diverse portfolio of commercial clients. As our company continues to expand, we are seeking a Marketing Program Director to elevate our brand, strengthen client engagement, and align marketing strategy with business growth objectives.

Role Overview :

The Marketing Program Director is a strategic leader responsible for developing, executing, and optimizing marketing initiatives that integrate seamlessly with Sales and Post-Sale functions. This role oversees brand positioning, demand generation, digital presence, public relations, and event strategies to enhance Best Roofing’s market share and reputation. By leading a high-performing marketing team, the Director ensures campaigns drive measurable business results while maintaining alignment with the company’s mission and values.

Key Responsibilities:

Strategic Marketing Leadership

• Design and implement a comprehensive marketing strategy that supports company revenue and gross margin goals.
• Align marketing objectives with sales and service functions to ensure a unified customer experience.
• Define key performance metrics and lead data-driven evaluations of campaign effectiveness.
• Stay ahead of industry and market trends to position Best Roofing as an innovator and thought leader.

Campaign Development & Brand Management

• Lead the creation and execution of marketing campaigns across digital, print, video, and in-person channels.
• Oversee development of creative content, including Best Roofing TV, “Let’s Ask Gregg” video series, website, and social media presence.
• Ensure brand consistency across all marketing communications, collateral, and customer touchpoints.
• Manage outbound campaigns, applicator agreements, and promotional programs.

Business Development & Market Engagement

• Partner with Business Development Managers to maximize membership, tradeshow, and networking opportunities.
• Strengthen customer loyalty while identifying and pursuing new business opportunities.
• Build strategic partnerships and support community involvement to enhance visibility and brand reputation.

Operational & Financial Oversight

• Manage the marketing budget, ensuring ROI and responsible allocation of resources.
• Lead and develop the marketing and business development team with clear objectives and accountability.
• Hold teams accountable for performance while fostering creativity, collaboration, and alignment with company values.

How We Measure Success:

• Lead Generation: Delivery of qualified leads to meet sales and service revenue objectives.
• Brand Visibility: Strong presence across digital platforms, trade associations, and industry events.
• Campaign ROI: Marketing initiatives that drive measurable business growth and client engagement.
• Team Leadership: High-performing, innovative, and accountable marketing team culture.
• Client Engagement: Increased loyalty, retention, and customer satisfaction.

Skills & Experience Requirements:

• Bachelor’s degree in marketing, Business, Communications, or related field (or equivalent experience).
• Proven success leading marketing programs with integrated sales alignment.
• Expertise in digital marketing, content strategy, and analytics (Google Analytics, Google Ads, etc.).
• Experience managing websites, digital campaigns, and brand presence.
• Strong leadership, communication, and decision-making skills.
• Ability to plan and manage budgets effectively.
• Collaborative, creative, and adaptable mindset with the ability to stay ahead of industry trends.
• Time management skills with the ability to prioritize multiple projects in a fast-paced environment.
• • Bilingual (English/Spanish) highly desirable

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